Michael Pratt

Head of Product for Platoon (acquired) and Applied AI at Apple, where I lead product and engineering for our artists’ services org. Before Apple, I founded a marketplace for producers to sell their IP.

Bay Area. Early-stage investor and advisor on the side.

Experience

2025 —
Head of Product
Apple · Applied AI, Platoon for Artists & DJs
Lead applied AI across product and engineering, re-architecting the SDLC around agentic workflows: a skills marketplace, automated QA, and contextual agents.
- Scaled the business from 6 to 9-figure ARR
2022 – 25
Product Lead
Apple · Platoon Ecosystems
Launched automated payment processing at scale, an action recommendation system, and shipped iOS features across Control Center, Photos, and Fitness+.
- Grew daily active users ~350%
2020 – 22
Founding Product Manager
Apple · Platoon
Took distribution platform from zero to one, scaling the business.
- 4x more users in two months than the prior four years combined
2016 – 19
Founder
First Scratch Entertainment
Built and ran a marketplace for producers to sell their IP.
- Grew to 6-figure ARR

Investing & boards

2026 —
Limited Partner
NPU Ventures
Pre-seed fund investing in applied AI and hardware. I help source and refer companies where there's a fit.
- Deploys $50k into early-stage companies where there's a fit
2026 —
Dean's Alumni Board
UC Berkeley, Haas School of Business
Inaugural cohort advising the Dean on school strategy, alumni engagement, and the student experience.
2022 —
Founder, Angel Investor, Advisor
Top LVL LLC
Founder-level advising on growth and product direction, plus early-stage angel investing, writing 1–5 checks a year.
- Scaled multiple clients from zero to 7-figure+ ARR

Education

Business Administration
UC Berkeley, Haas School of Business
UC Regents' and Chancellor's Scholarship.
- Top 2% of graduating class
Full-stack coding bootcamp
UC Berkeley Extension
Graduated top of class.